Max Radford Gallery identity, Lewis Kemmenoe exhibition
The new visual identity of the Max Radford Gallery since May 2023 was designed by Joel Antoine-Wilkinson, a graphic designer based in London.
The logotype uses AL Milano in its uppercase letters, specifically in the Bold Extended style. Milano, initially drawn in the Bold version in late 2022 and based on Adstyle, has now become a super-family with 36 styles available upon request offering six widths (Compressed, Condensed, Normal, Extended, Semi-Expanded, Expanded) and six weights (Thin to Bold). These capitals are used for exhibition titles, paired with Marist (Dinamo) designed by Seb McLauchlan, in Regular and Regular Italic styles for informative texts. There were three exhibitions in 2023: Welterweight / Amelia Stevens & Matthew Verdon (July 21–30), Greyscale (Sep. 16–24), and Lewis Kemmenoe (Oct. 14–22).
The identity covers the logotype, flyers, small publications, posters, business cards, T-shirts, and hoodies. The design by Antoine-Wilkinson for the exhibition Lewis Kemmenoe: Metallurgy provides a simple and concrete allusion to the showcased artist. His productions navigating between art and design, clash and then merge the warm and the cold, metal and wood, illustrated by a typographic interplay of silver ink overlapping with gold.
