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American Manhood covers

Contributed by Stephen Coles on Jul 8th, 2014. Artwork published in .
May 1953
Source: www.ihpra.org License: All Rights Reserved.

May 1953

The logo for this beefcake magazine of the early 1950s could have been hand lettered, or perhaps it used another typeface, but it very closely resembles Directors Gothic from Lettering Inc., one of the earliest examples of phototype.

I love these teaser headlines:

The five most dangerous animals to hunt

You don’t have to be weak and underweight

The truth about venereal disease

You can cure constipation … without drugs!

My personal jungle adventures

April 1953
Source: pulpcovers.com License: All Rights Reserved.

April 1953

December 1952
Source: www.flickr.com Image via Robert Deis. License: All Rights Reserved.

December 1952

March 1953. The “TRUTH” line is likely Tempo Bold. The type around the logo is either Tempo or Spartan/Futura.
Source: www.comiccollecting.org Image via Mr. Zipper. License: All Rights Reserved.

March 1953. The “TRUTH” line is likely Tempo Bold. The type around the logo is either Tempo or Spartan/Futura.

June 1953. The line at the top of the cover is in Tempo Extra Black.
Source: www.comiccollecting.org Image via Mr. Zipper. License: All Rights Reserved.

June 1953. The line at the top of the cover is in Tempo Extra Black.

Typefaces

  • Directors Gothic
  • Franklin Gothic
  • Spartan
  • Tempo

Formats

Topics

Designers/Agencies

2 Comments on “American Manhood covers”

  1. I knew these looked familiar:

    store.mcsweeneys.net/produc…

  2. Here’s Directors Gothic 210 Black (top) compared to Filmotype Ginger (bottom). At least of these digital versions, neither is a perfect match. While Ginger comes closer in some details, especially the vertical proportions, it’s dated 1954, and hence too late for this use. The spacing of the digital Directors Gothic isn’t convincing – overall too loose and also not even.

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