Frenchie: It was Jamie Oliver who gave Gregory Marchand this nickname in the kitchens of his Fifteen restaurant in London, and the moniker has stuck ever since. So it was a natural thing for him to lend that name to the restaurant he opened in April 2009 in Paris’ second arrondissement.
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See also Abmo’s contribution about the L’altro Frenchie identity as it looks like in 2024. Traulha is still going strong, now combined with Neuf, handwriting, and a custom wordmark: