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“It’s the real thing.” Coca-Cola Ads (1969–74)

Contributed by Stephen Coles on Feb 4th, 2013. Artwork published in .
1970
Source: www.eatsleepwork.com License: All Rights Reserved.

1970

“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica.

1974
Source: www.eatsleepwork.com License: All Rights Reserved.

1974

Dec, 1970
Source: rolexblog.blogspot.com License: All Rights Reserved.

Dec, 1970

1970
Source: www.flickr.com License: All Rights Reserved.

1970

1969
Source: www.adbranch.com License: All Rights Reserved.

1969

1970
Source: www.adbranch.com License: All Rights Reserved.

1970

1969
Source: www.adbranch.com License: All Rights Reserved.

1969

1971
Source: www.adbranch.com License: All Rights Reserved.

1971

Jan, 1970
Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

Jan, 1970

1971. A rare departure from the centered headline.
Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

1971. A rare departure from the centered headline.

Hot Rod magazine, Sep 1970.
Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

Hot Rod magazine, Sep 1970.

1969.
Source: www.flickr.com Image via Bart Solenthaler. License: All Rights Reserved.

1969.

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  • Helvetica

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2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)”

  1. Nothing like a spot of periodism…

  2. Another 1969 ad from this campaign used Times rather than Helvetica.

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