“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
Hot Rod magazine, Sep 1970.
1971. A rare departure from the centered headline.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Photo(s) by “chyno05” on Flickr.
Contributed by Indra Kupferschmid
Contributed by Stefan Hattenbach
Contributed by Florian Hardwig
Contributed by Patrice Barnabé
Photo(s) by “Sergiy Tkachenko” on Flickr.
Contributed by Stephen Coles