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“It’s the real thing.” Coca-Cola Ads (1969–74)

Contributed by Stephen Coles on Feb 4th, 2013. Artwork published in .
    1970-1-e1313532585663.jpg
    Source: http://www.eatsleepwork.com License: All Rights Reserved.

    1970

    “It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:

    1974-1-e1313532627811.jpg
    Source: http://www.eatsleepwork.com License: All Rights Reserved.

    1974

    1970-Coke-Is-The-Real-Thing-Coca-Cola-Ad.jpg
    Source: http://rolexblog.blogspot.com License: All Rights Reserved.

    Dec, 1970

    4116964059_4a2a5c48b3_o.jpg
    Source: http://www.flickr.com License: All Rights Reserved.

    1970

    coca-cola_its_the_real_thing_coke_2_1969.jpg
    Source: http://www.adbranch.com License: All Rights Reserved.

    1969

    coca-cola_its_the_real_thing_coke_1_1970.jpg
    Source: http://www.adbranch.com License: All Rights Reserved.

    1970

    coca-cola_its_the_real_thing_coke_1_1969.jpg
    Source: http://www.adbranch.com License: All Rights Reserved.

    1969

    coca-cola_its_the_real_thing_coke_3_1971.jpg
    Source: http://www.adbranch.com License: All Rights Reserved.

    1971

    8574941654_3b976f1f51_o_d.jpg
    Source: https://www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

    Jan, 1970

    12746596094_3248f32be7_k_d.jpg
    Source: https://www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

    1971. A rare departure from the centered headline.

    17180623739_3b71562dd1_k_d.jpg
    Source: https://www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

    Hot Rod magazine, Sep 1970.

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    2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)”

    1. Jeff Porter says:
      Feb 4th, 2013  10:45 am

      Nothing like a spot of periodism…

    2. May 31st, 2015  1:08 pm

      Another 1969 ad from this campaign used Times rather than Helvetica.

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