“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
Hot Rod magazine, Sep 1970.
1971. A rare departure from the centered headline.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Contributed by Florian Hardwig
Photo(s) by “Sergiy Tkachenko” on Flickr.
Photo(s) by “Anneke” on Flickr.
Photo(s) by Nick Sherman on Flickr.
Contributed by Stephen Coles
Contributed by harrison watkins