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Willesden High Road in 1958

Contributed by Stephen Coles on Feb 21st, 2017. Artwork published in .
    7041321627_9ba174b42e_k.jpg
    Source: https://www.flickr.com Photo by Phil Baines. License: All Rights Reserved.

    A broadside designed and typeset in 2011 by Phil Baines for New North Press’s Reverting to Type Portfolio 1. Limited number of 10 prints for sale individually, size 570mm × 450mm.

    “I was seduced by the incredible variety of decorative types at the press and felt that they shared an affinity with old shop fronts. I have re-imagined Willesden High Road in the year I was born using copy from Kelly’s Directory for London (courtesy Brent Archives).” — Phil Baines

    More photos from the process.

    5200205032_cf6150f817_b.jpg
    Source: https://www.flickr.com Photo by Phil Baines. License: All Rights Reserved.

    “All names are as in the Kelly’s Directory of 1958. Proprietors in Consort or Consort Condensed, shop type in a typeface suggestive of purpose or period. The ‘T’ of Tobccnst is actually a ‘C’, there were no ‘T’s which led to a last minute change of font :(” — Phil Baines

    5172507481_fa2e4ac069_b.jpg
    Source: https://www.flickr.com Photo by Phil Baines. License: All Rights Reserved.

    Selecting the type.

    5192768447_d2a8cf9516_b.jpg
    Source: https://www.flickr.com Photo by Phil Baines. License: All Rights Reserved.

    “I bodge it … as there’s not enough wedges in this size.” — Phil Baines

    NNP_RTTportfolio-PhilBaines-on-press.jpg
    Source: http://new-north-press.co.uk License: All Rights Reserved.
    5207851006_b493f2648c_b.jpg
    Source: https://www.flickr.com Photo by Phil Baines. License: All Rights Reserved.
    5207252955_1a6082e35e_b.jpg
    Source: https://www.flickr.com Photo by Phil Baines. License: All Rights Reserved.
    NNP_RTTportfolio-PhilBaines-setting.jpg
    Source: http://new-north-press.co.uk Photo by Catherine Dixon. License: All Rights Reserved.

    The designer and typesetter, Phil Baines.

    Typefaces

    • Cheltenham
    • Patent Reklame
    • Britannic
    • Neon (Weber)
    • Schaefer-Versalien
    • Campanile
    • Playbill
    • Latin Wide
    • Futura
    • Consort
    • Basuto
    • unidentified typeface

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