Vacation Land

Identity designed and printed by Corners for Vacation Land, a show at contemporary art center Platform-L in Seoul, South Korea.

The logo and date are set in Brutal, a capricious display typeface by French type designer Benoît Bodhuin, who has built a library of quirky typefaces that seem to match with Korean art-related design. Brutal, described by Bodhuin as “a not stencil calligraphic typeface” has different approaches for each glyph: stencil/not-stencil, normal contrast/reversed contrast, small/large character size. For “Vacation Land” the result is a bouncing wordmark with one stencil character at the end.

Information and body copy in both print and web are set in Akzidenz Grotesk (Latin) and Noto Sans (Hangul).