Rutschi AG – one of the leading providers in Switzerland of visual display systems – commissioned Studio CRR to design a visual language for a new sub-brand focussing on the distribution and sale of adhesive decoration foils in large as well as small quantities.
Studio CRR helped Rutschi AG to capitalise on these resources, as well as to respond to a growing demand from a previously un-tapped customer base, by developing the sub-brand, Nettofolien. Studio CRR drafted a refreshing corporate design, utilizing the visual codes of sales to generate a precise and surprising visual image for the brand.
I always felt that Bello Words would provide an excellent ready-made basis for a design system – one that isn’t too corporate, but that communicates on a more personal, almost chummy level.
Photo(s) on Flickr.
Contributed by Manuel Wesely
Contributed by formdusche Berlin
Contributed by Stephen Coles
Contributed by Anna Giedryś