#PledgeToLead is a campaign focused on delivering insights and resources to encourage students to make emissions-reducing adjustments to their lifestyles via a web-based personal emissions calculator.
Sustainability permeates every level of Concordia University. From curriculum to research or green buildings to student initiatives, the Concordia community is working towards becoming more responsible citizens. Their newest initiative #PledgeToLead needed a brand and a repurposeable strategy, resonating with student audiences not just at Concordia but, with post-secondary school students everywhere.
Working closely with the Concordia team, we created a brand with a flexible visual identity for #PledgeToLead that can be easily adopted by other post-secondary institutions. We also designed the look, feel and beautifully clean UX/UI for a personal emissions responsive web calculator, thoughtfully crafted to match the student experience. Finally, we supplied Concordia with a design roadmap to finalize, develop and deploy the platform.
Futura was chosen as the premiere font for #PledgeToLead because it embodied the campaign’s vision of a sustainable future driven by a movement of responsible citizens.
We chose the humanist sans serif typeface Open Sans to compliment the brand on web because of its accessibility and thematic resonance with the human-centered focus of the project.