Skate Dreams documentary
Movie poster by Annika Orrock
From design studio And/Or Co.:
Filmmaker Jessica Edwards came to us with an ask we couldn’t refuse: help tell the story of the rise of women’s skateboarding for her documentary film, Skate Dreams. The film, which premiered at SXSW 2022, profiles a diverse group of women whose pursuit of self-expression and freedom has helped create an international movement. Our task was to reflect their energy with a bold title sequence and supporting animated graphics within the film.
The title sequence, movie posters and social media posts around the documentary use a few different grotesks which are yet to be identified (Indivisible is similar to the one used for the sans serif headlines in the title sequence). The typographic star of the show is Orientation, originally designed by Sandrine Nugue for a signage project, and later made available as a retail typeface via Commercial Type.
3 Comments on “Skate Dreams documentary”
The unidentified sans in the title sequence seems to be Good Sans and Helvetica Now.
Hi Giuseppe, Good Sans looks like a match! Added. It took me a bit to find an image of the font’s alternate R, and I found it in the bag of sorts that is Luc Devroye’s type archive.
For Helvetica Now, you could be right, but the small sans in the sequences are too blurry to be 100% sure which distant or close Helvetica family member is used. The socials and poster seem to use something else, and are probably not designed with And/Or’s involvement. I’ll ask them.
The credits on the poster are set in Built and Acumin.