NC Electrical & Communications (NCE)
NC Electrical & Communications (NCE) are an electrical contractor operating in Western Australia. Like many businesses, their focus is providing the best possible service in their industry while the communication of their brand took a backseat. As the business evolved, the brand couldn’t keep up. The existing assets (or lack thereof) didn’t communicate the quality and reputation NCE had begun building. Neighbourhood Studio was appointed the task of revitalising the identity, without touching the primary logo.
After an in-depth process with stakeholders, the tone of voice and primary brand graphic was developed, leaving just the typographic combination in-need of attention. Shay Fletcher, Creative Director at Neighbourhood, found this the most rewarding part of the project. “As we know, typography is a critical part of graphic design. A typographer has meticulously crafted a typeface with a vision, and as designers we need to respect that, ensuring we’re presenting their work in way it was intended” says Shay. It’s the opinion of Shay and the Neighbourhood team that the right typography is critical in communications, and the combination of Pangram Pangram’s Neue Machina and CoType’s Aeonik Pro was the perfect pairing. Neue Machina was inspired by the aesthetics of robotics and machines, and is a font suited to the future of technology (according to Pangram Pangram). Pairing this with the incredibly modern and ultra-refined Aeonik Pro results in the prefect blend of contrast, character, refinement, and originality.
