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Kidney for Sale by Owner

Contributed by Stephen Coles on Jul 17th, 2012. Artwork published in .
    Kidney for Sale by Owner
    Source: https://designarchives.aiga.org AIGA Design Archives. License: All Rights Reserved.

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    Sometimes you get a title for a book that is so strong, it really steers you toward the final concept. Making the cover look like a classified ad fits the title perfectly. If this book had been titled The Marketing of Human Organs, this solution obviously would not have worked.

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    • Trade Gothic

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