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“True Two” Menthol Green ad

Contributed by Stephen Coles on Aug 22nd, 2017. Artwork published in .
    “True Two” Menthol Green ad
    Source: AIGA Design Archives. License: All Rights Reserved.

    A 1968 ad designed by 2017 AIGA Medalist Emmett McBain at Vince Cullers Advertising, an African-American-owned agency which pioneered the use of black models in ads directed at a black audience. Their work for the Lorillard Tobacco Company “laid the groundwork for how cigarette companies and other businesses spoke to Black consumers.” — AIGA Design Archives

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