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Akari: Sculpture by Other Means at Noguchi Museum

Contributed by Andrew Bellamy on Jul 13th, 2018. Artwork published in
February 2018
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Akari: Sculpture by Other Means at Noguchi Museum 1
Photo: Andrew Bellamy. License: All Rights Reserved.

Print and wayfinding design for the Akari: Sculpture by Other Means exhibition at the Noguchi Museum in New York City. The unconventional mix of sans serifs was inspired by the ever-evolving look of Akari packaging over the years (as on display in the exhibition). Hand-lettered variations on Futura and Helvetica were often mixed charmingly with typeset versions. 35-FTR has the appealing mix of reading as both contemporary and evoking certain qualities of classic metal typefaces and the hand-lettered “AKARI” logotypes.

Akari: Sculpture by Other Means at Noguchi Museum 2
Photo: Andrew Bellamy. License: All Rights Reserved.
Akari: Sculpture by Other Means at Noguchi Museum 3
Photo: Andrew Bellamy. License: All Rights Reserved.
Akari: Sculpture by Other Means at Noguchi Museum 4
Photo: Andrew Bellamy. License: All Rights Reserved.
Akari: Sculpture by Other Means at Noguchi Museum 5
Photo: Andrew Bellamy. License: All Rights Reserved.
Akari: Sculpture by Other Means at Noguchi Museum 6
Photo: Andrew Bellamy. License: All Rights Reserved.
Akari: Sculpture by Other Means at Noguchi Museum 7
Photo: Andrew Bellamy. License: All Rights Reserved.
Akari: Sculpture by Other Means at Noguchi Museum 8
Photo: Andrew Bellamy. License: All Rights Reserved.

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  • 35-FTR
  • Akzidenz-Grotesk

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