With Epic ready to drop him from its roster, Vinton found his first hit single literally sitting in a reject pile. […] Vinton had to do his own promotion for the song; he bought one thousand copies and hired a young woman to deliver a copy of the record and a dozen red roses to every local DJ. It spent four weeks at number one on the Billboard Hot 100. The song was also a hit on the Country and R&B charts. The success of the song pushed Epic to renew Vinton’s contract and change his status from bandleader to solo singer.