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Penny Pensions

Contributed by Skep Studio on Mar 18th, 2021. Artwork published in
March 2021
.
    Penny Pensions 1
    Source: https://skep.studio Skep Studio. License: All Rights Reserved.

    Meet ‘Penny’. A new pension company set to shake up the world of pensions. Amazingly they automatically find all your old misplaced pensions and then collate them into one place. (I know, no one knows where their old pensions are right?!)

    Penny set Skep the challenge of creating an identity that cut through the formal visual language common in the financial sector and instead create a playful brand that set them apart from the pack.

    Skep’s approach was to deliver an informal identity that balanced the tricky tension of being ‘playful’ whilst maintaining the necessary ‘sturdiness’ of the pensions industry (after all they are dealing with your life savings!) For the typography we used a stunning typeface from Grilli Type, GT Flexa. A typeface with plenty of personality and versatility, resulting in a forward thinking logotype full of fun and character but also feeling established and safe.

    Along with the brand ‘look and feel’ Skep created layouts for their brand new app and mobile site.

    Penny Pensions 2
    Source: https://skep.studio Skep Studio. License: All Rights Reserved.
    Penny Pensions 3
    Source: https://skep.studio Skep Studio. License: All Rights Reserved.
    Penny Pensions 4
    Source: https://skep.studio Skep Studio. License: All Rights Reserved.
    Penny Pensions 5
    Source: https://skep.studio Skep Studio. License: All Rights Reserved.
    Animated numbers for the balance in the app.
    Source: https://skep.studio Skep Studio. License: All Rights Reserved.

    Animated numbers for the balance in the app.

    Animated view of the mobile site.
    Source: https://skep.studio Skep Studio. License: All Rights Reserved.

    Animated view of the mobile site.

    Penny Pensions 8
    Source: https://skep.studio Skep Studio. License: All Rights Reserved.

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    • GT Flexa

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