Meet ‘Penny’. A new pension company set to shake up the world of pensions. Amazingly they automatically find all your old misplaced pensions and then collate them into one place. (Iknow, no one knows where their old pensions are right?!)
Penny set Good Habit the challenge of creating an identity that cut through the formal visual language common in the financial sector and instead create a playful brand that set them apart from the pack.
Good Habit’s approach was to deliver an informal identity that balanced the tricky tension of being ‘playful’ whilst maintaining the necessary ‘sturdiness’ of the pensions industry (after all they are dealing with your life savings!) For the typography we used a stunning typeface from Grilli Type, GT Flexa. A typeface with plenty of personality and versatility, resulting in a forward thinking logotype full of fun and character but also feeling established and safe.
Along with the brand ‘look and feel’ Good Habit created layouts for their brand new app and mobile site.