Bidmii is a revolutionary all-in-one platform, designed to simplify the process of bidding and paying for home improvement jobs, making life easier for homeowners, contractors, and realtors.
A new narrative had to be established for the home improvement industry. Bidmii introduces simple, automated project creation with reliable and trusted contractors that get the job done.
Vanderbrand was approached by Bidmii to reposition and redefine their brand and develop a strategy that would support the growth of the platform and bring together a community of people interested in a better home improvement experience.
Set confidently in Value Serif – a contemporary, robust slab serif font – the new brand identity for Bidmii is straightforward, approachable, and legible. Within the logo sits “The Three i’s”. These not only represent Bidmii’s core values – integrity, inspiration, and innovation – but serve as the building blocks for the “Build Your Ask” tagging system. Utilizing the tittles of the lowercase i within the logo, these forms become the framework for tags, that bring systematic efficiency to the platform.