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Berliner Biere / Berliner Weiße

Photo(s) by Florian HardwigImported from Flickr on Jul 2, 2015.
    19344741602_d0771e0baf_o.jpg
    Source: https://www.flickr.com Uploaded to Flickr by Florian Hardwig and tagged with “optima” and “fettefraktur”. License: All Rights Reserved.

    Vintage signs by VEB Getränkekombinat Berlin (1969–1990), the publicly owned combine that provided East Berlin and the rest of the GDR with beer and soft drinks.

    The name is set in Optima Bold. While “Berliner Biere” is presented in Fette Fraktur, a different blackletter face has been used for “Berliner Weiße”: Walbaum Fraktur. The eszett doesn’t use the compact form as included in the digital versions, but rather a literal – perfectly acceptable – ligature of ‘ſ’ and ‘z’.

    The logo with the tray carrying bear has survived the German reunification, although the animal had to lose quite a few pounds to become fit for capitalism.

    19163187240_f8bc039d48_o.jpeg
    Source: https://www.flickr.com Florian Hardwig. License: All Rights Reserved.

    Typefaces

    • Fette Fraktur
    • Walbaum Fraktur
    • Optima

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