Designed by Tony Geddes for Face Photosetting. A single shadowed style in shown in Modern Publicity 1971. A Face catalog shows 3 additional styles: Bullion (solid w/ white outline and shadow), Bullion Outline (no shadow), Bullion Solid. The Shadow style was adopted by Letraset.
Two styles were revived by Nick Curtis as Bully Pulpit (with less deep shadow) and Bully Pulpit Plain (solid).