California Olive Ranch is the #1 brand of domestically produced extra virgin olive oil in the United States. The San Francisco Bay Area brand challenged us with seeing their redesign through on the brand’s identity and packaging design. In addition we delivered a library of brand assets which include a custom branded tagline graphic, flavor iconography, and packaging labels for an array of new products.
The new packaging design feels fresh, Californian, and is somewhat rooted back to the original labels to avoid confusion with loyal customers. To achieve this we designed a modernized interpretation of the rancher icon for the logo and carried over the existing color palette with subtle updates that feel vibrant and welcoming. The strategic use of a secondary color palette and special effects such as a gold foil, metallic ink, embossing, and premium papers helps draw a line between different product price points and keeps the branding cohesive.
The brand name uses Cervo in its wordmark, supported by Bill Corporate Narrow. This same typeface combination is used on all labels throughout the product line. There is also a set of hand-rendered brand typography where Cervo and Bill Corporate are paired with Filmotype Lucky.