Pinturas Dekora sign
Contributed by Jorge Iván Moreno Majul
on Jul 9th, 2020. Artwork published in
circa 1978
.
Pinturas Dekora is a paint and decoration store that operated from 1978 to 2020. This year, its owner retired after 42 years in business. The pictures are taken from the Zaragoza de Luxe website which collects signs from the city of Zaragoza, Spain. See the shop front on Google Street View.
The logo is based on Letraset’s Stripes but its eight lines were turned into three thicker lines, with the interlinear space filled with color. Furthermore, the word was stretched and given an arc deformation effect.
Other glyphs were modified: the K has no diagonal in the original character set, and the uppercase O is really a numeral zero.
