McDonald’s ad: “You Deserve a Break” (1971) Contributed by André Mora on Apr 22nd, 2013. Artwork published in 1971. License: All Rights Reserved. From Look, September 7, 1971. The main copy here serves as the tagline to these 1971 ads. This may show an evolution of the ad campaign, though I’m not sure which was first. License: All Rights Reserved. André Mora. License: All Rights Reserved. Typefaces More about Gill KayoGet Gill Kayo Formats Advertising (2136) Topics Food/Beverage (3092) Tagged withMcDonald’s (15)fast food (114)magazine ads (346)reversed type on an image (1244)all caps (7711)slogans/claims (209) Artwork location United States (10001) Post a comment Name Email – will not be published Website Your response Submit Comment More Gill Kayo in use Promenade Weekender2023City Edition StudioSmith & LewarneContributed by Jono Lewarne Staff Pick Wild Winds Are Blowing by The Slade1969Photo(s) by Klaus Hiltscher on Flickr. Dr. Feelgood – “Back In The Night” / “I’m A Man” German single cover1975unknownPhoto(s) by Klaus Hiltscher on Flickr. Sponsor More in Food/Beverage Tante Lisbethc. 2011unknownPhoto(s) by Florian Hardwig on Flickr. Pixiec. 2025Bleam CreativeContributed by Daniel Leonardo Amber Waves2020MA’AMContributed by MA'AM Te & Kaffi identity2013Pipar\TBWAContributed by Frode Helland (Monokrom Skriftforlag) More in Advertising Zagen, boren, vijlen – ad for Vickers House1923Piet ZwartContributed by Tânia Raposo “Wet & Wild” ads for Seven-Up1966Contributed by Stephen Coles Uniworld Logistics visual identity revampc. 2024Bharath ArappaliContributed by Bharath Arappali Jessica McClintock ads (1987–91)c. 1987unknownContributed by Stephen Coles More Fonts In Use Dreams, Los Angeles2021Studio Elana SchlenkerÉlise RigolletContributed by Eliott Grunewald Staff Pick La Grande Brera exhibition2025Tomo TomoContributed by Omnitype Staff Pick Miles Davis – The Electric Years box set2023Clay ConderContributed by Eliott Grunewald Staff Pick New Museum2007Wolff OlinsContributed by Nick Sherman Staff Pick