Corporate goodness begets typographic goodness in this long, beautiful page from GOOD.
Contributed by Stephen Coles on Sep 7th, 2011. Artwork published in
9 Comments on “GOOD/Corps”
It's a comfortable and handsome palette, but to my eyes the brighter, darker background eats away at the thins of the reversed-out Sabon quite a bit. I wonder if webfont providers will start providing something like "grades" — beefing up of weight more subtle than a jump to, say, semibold, given that (I would guess) reversed-out text will be more commonly employed on the web than in the print world.
Interesting thought on web font grades, Craig. Although it's not exactly equivalent to grades, having Display, Regular, and Caption optical sizes can function in this way. Want a beefier font? Use the Caption version.
Adobe has a number of these in their typefaces available on Typekit - Chaparral Pro, for instance, has Display, Subhead, Regular, and Caption optical sizes.
It'll be interesting to see what H&FJ does with some of its graded fonts such as Mercury when they release their web fonts offering.
With Firefox on a Mac the reverse effect would be the exact opposite: bolder.
Frode speaks the unfortunate truth. To be truly effective different grades would need to be served to different browsers. Doable, though. Webfont services already do this kind of thing.
David Berlow tested some concepts related to both grades and pixel-size-specific designs with the Franky webfont experiment (presented at ATypI in Mexico). More info here.
Revisiting this site two years later: The typography — that really was what made the website stand out two years ago — is now dead; Georgia instead of Sabon, Helvetica instead of FF Bau. The only original typeface remaining is Trade Gothic, simply because it seems to be using a self-hosted version of the font, where the other two probably used a hosting service that has expired. I guess this (unfortunatley) is a situation we need to get used to, and as designers try and work around by convincing our clients to pay their subscribion invoices a few years in advance (something that for sure can be tricky asking for), or going for self-hosted solutions. Too bad, as I really wanted to see a good example of Sabon in action.
If it’s just for a sample of Sabon in use, check German magazine brandeins.de, though not flawless (beware faux italic and weirder than necessary kerning).
@Indra — Thanks! Still unfortunate with the GOOD site, though.
They have changed it to Circular and Freight Text.