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Danish Selection

Contributed by Richard Baird on Apr 29th, 2016. Artwork published in .
    Danish Selection 1
    Source: http://www.kontrapunkt.com Kontrapunkt. License: All Rights Reserved.

    Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Copenhagen based graphic design studio Kontrapunkt to develop a packaging treatment that would clearly communicate this new concept to consumers. Kontrapunkt’s solution is characterised by a circular label of Knockout and Brandon Grotesque, pastel colour and uncoated paper.

    Read more about this project on BP&O.

    Danish Selection 2
    Source: http://www.kontrapunkt.com Kontrapunkt. License: All Rights Reserved.
    Danish Selection 3
    Source: http://www.kontrapunkt.com Kontrapunkt. License: All Rights Reserved.
    Danish Selection 4
    Source: http://www.kontrapunkt.com Kontrapunkt. License: All Rights Reserved.
    Danish Selection 5
    Source: http://www.kontrapunkt.com Kontrapunkt. License: All Rights Reserved.

    Typefaces

    • Brandon Grotesque
    • Knockout
    • Thirsty Script

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