Source: www.hm.comH&M. License: All Rights Reserved.
The Swedish clothing company’s advertising relies on a combination of their proprietary typefaces HM Ampersand and HM Amperserif.
In their 2016 “Forever Summer” campaign two additional typefaces can be seen – Gloss Drop and Mistral, probably representing two stages in development or roll out of the campaign. However, Gloss Drop persisted in the videos and online channels.