An independent archive of typography.
to participate.

Topics

Formats

Typefaces

“Forever Summer” campaign, H&M

Contributed by Roland Hörmann on May 13th, 2016. Artwork published in .
    “Forever Summer” campaign, H&M 1
    Source: http://www.hm.com H&M. License: All Rights Reserved.

    The Swedish clothing company’s advertising relies on a combination of their proprietary typefaces HM Ampersand and HM Amperserif.

    In their 2016 “Forever Summer” campaign two additional typefaces can be seen – Gloss Drop and Mistral, probably representing two stages in development or roll out of the campaign. However, Gloss Drop persisted in the videos and online channels.

    “Forever Summer” campaign, H&M 2
    Photo: Roland Hörmann. Roland Hörmann. License: CC BY-ND.
    “Forever Summer” campaign, H&M 3
    Photo: Roland Hörmann. Roland Hörmann. License: CC BY-ND.
    “Forever Summer” campaign, H&M 4
    Photo: Roland Hörmann. Roland Hörmann. License: CC BY-NC-ND.

    Typefaces

    • Gloss Drop
    • HM Ampersand
    • HM Amperserif
    • Mistral

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment