“Forever Summer” campaign, H&M
Contributed by Roland Hörmann on May 13th, 2016. Artwork published in
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The Swedish clothing company’s advertising relies on a combination of their proprietary typefaces HM Ampersand and HM Amperserif.
In their 2016 “Forever Summer” campaign two additional typefaces can be seen – Gloss Drop and Mistral, probably representing two stages in development or roll out of the campaign. However, Gloss Drop persisted in the videos and online channels.
